Social Media Post of the Week- How to Change Your Body

This social post goes to my fitness industry friend, Cody Plofker.

Him and his awesome GF, Payal Patel own Adapt Performance and Rehab. 

His post gives you 5 things that you/your clients should do if they want to work hard AND stay healthy while doing it.

Training hard has been demonized in the past.

There’s nothing I hate more than seeing trainers lift zero weights with their clients and never challenging them.

As a coach you’ve gotta learn how to individually push people. Enough to make a change in their body. Enough to load their system. People are totally capable of training hard, they just have to earn it 🙂

The problem is, people want don’t want to train hard, or they don’t want to do whats necessary to stay healthy while training hard. How do you get people to buy in? Leave it in the comments bellow! I would love to share your ideas 🙂

Until next time 🙂


Social Media Post of the Week- Get F****ing Pissed

This week’s post has me fired up. By fired up, I mean pissed.

People like Dave Rascoe give me a lot of hope. He’s the kind of personal trainer that I’m trying to help create with this website.

It is very possible to respect someone’s medical letters behind their name while simultaneously demanding for their industry to be better.

This is exactly what Dave is doing. He’s not saying all doctors are bad. He’s saying that they’re not your person to help you live a healthy life. They’re your person if you cut your leg and get a nasty infection. They’re not your person to help you prevent from developing diabetes.

In 2012 I convinced my grandma to do the opposite of what her doctor was telling her to do. In 3-4 months her blood work came back with normal levels of LDL and cholesterol, ALT and AST levels were dropping (something doctors told her would never happen).

Her doctor wrote on her blood work “Keep staying away from fat and eating your whole grains!” congratulating her on her improvement.

No one else seemed bothered that she just did the opposite of what her doctor told her to do and got better. No one seemed pissed enough to bring this up to his attention. My grandma never brought it up to him, and she is still seeing him. Since she never had the support from the trusted guy in the white coat on her lifestyle changes, she went back to relying on them for information and stopped taking her health into her own hands.

When I see something being done that’s unfair, misleading, or harming others, I can’t help it but to take it personal and get mad about it.

This personality trait seems to annoy people, especially the ones close to me. When my grandma’s health started going downhill last year, the family felt bad for her and were sad. I got pissed at our medical system that mislead her into a path of countless medications masking her symptoms, misleading nutrition advice that probably caused her more harm than good, and her unwillingness to look at other options other than conventional medicine.

People are so passive that they would rather not deal with any confrontation, or hurt someone’s feelings, and just conform to our broken system.

My grandma’s story repeats it’s self over and over again.

I see it happening to my friends, clients, family members, and I’m fucking sick of it.

and I want you to be sick of it.

How many of you knew our public school teachers had been underpaid and unfairly treated until this year?

Because I had no idea! Enough people had to be informed, enough people had to call out the corruption, and enough people had to get pissed to make a change. It hasn’t fixed everything, but just wait until this November’s elections.

Like my favorite person said:

Change starts with educating the public on not relying on our medical system to take care of them. It starts with people being honest with our practitioners about them over-medicating. It starts with everyone understanding what it actually takes to be a healthy human.

That’s where the personal trainer/nutrition coach comes in.

Coaches can be the frontline to getting this sick world healthy.

Can you imagine if millions of pissed off people demanded a better system? Maybe the needle would start moving in the right direction. Maybe doctors would have to refer out before starting medications. Maybe doctors would get rewarded for getting patients better instead of profiting for keeping them sick.

If you’re sick of our medical system and you want to educate your clients on a world that hasn’t be introduced to them, I’d start with checking out my blog Functional Medicine 101 for the Personal Trainer. 

Your reach is bigger than you think 🙂



Social Media Post of The Week

This week goes to a man that every single fitness entrepreneur needs to follow.

Pat Rigsby. 

When it comes to building a successful business, following people like Pat will save you a lot of trouble and save you a lot of time. He has done it all. Whatever you’re struggling with in your business, Pat probably has a video, product, or seminar on how to do it.

He’s the real deal! The advice he gives trainers is pure gold. If you’re not following him, you’re missing out.

How’s the culture at your gym? What would you add to this list? Does everyone at your gym have the same vision and core values? Do you struggle getting people on the same page?

The students I work with are starting their leadership and business class mid june. The first thing we’re doing is developing their personal core values that they will now try to match with their future employer. It’s not fair for the employee and the employer to have a completely different core values and vision.

If you’re wanting to get everyone on the same page at your gym, do all the little things that seemed silly, but are actually EXTREMELY important, Pat has you covered on his Virtual Fitness Mastermind  ->

Every time I tell my story about how I got started in the industry, I have to thank Pat. At 19 I attended one of his seminars in Louisville. Where I chugged two glasses of wine to build up the courage to introduce myself to Mike Robertson. Mike had just done a presentation that completely changed the direction I was going with my career.

Mike was so nice he invited me to dinner with his group where I met the people that ended up being my biggest mentors in the industry.

and now, here I am, trying to make this industry better, raise the bar for the personal trainer, connect people to the best in fitness, and of course, rattle the cage 🙂


Increasing Buy-in with a Third Party

You know how your friends and family don’t listen to your advice? Sometimes clients can be the same way.

It can be tough to get clients to believe in concepts like getting more rest, getting better sleep, and working on their movement variability.

Especially when most gyms in town are encouraging the opposite and the mainstream media still glorifies training programs that are similar to the biggest loser.

When you seem to be promoting the opposite of what the rest of the world is saying, it can be a HUGE challenge to get your clients to buy into taking care of themselves.

A few years back I realized that it helped if the information was coming from a third party and not just coming from me. I started finding other experts in the field that were sharing the same beliefs I was trying to share.

Since they were skeptical in what I had to say, I found articles and videos that backed up what I was saying. That’s when I started getting people on board with all the unsexy work that comes with rest and recovery.

I’ve written a few articles you can share with your clients since they are geared towards the general population. All of these articles had to be less than 700 words so the chances of your clients reading them are greater than sending them a 6 page article with terminology they can’t understand.

The first one is about sleep and the importance of regulating your sleep and wake cycle. If you’re looking to achieve results that you’re able to sustain for a lifetime, you’ve got to work on your sleep! Getting a client to stop downplaying the benefits of better sleep quality is getting easier and easier with all the information coming out.

The second article I wrote are for those that keep clocking hours at the gym with little to no results because they’re not focusing enough on recovery.

The third one is about breathing being the secret to pain-free strength training. I wrote this because my target market are scare of lifting weights, have been hurt by personal trainers in the part, or are in some type of pain which makes them believe they’re not capable of getting stronger. Getting someone to buy into lifting weights is not dangerous can be a challenge but it’s my specialty ? If we share the same target market, this article is perfect for you!

The last one is about how to find the right gym and the right personal trainer. This one is good for clients to see because unfortunately, a degree or a certification tells you NOTHING about the person’s ability to coach your correctly.

I also put together a compilation of experts talking about recovery over at Darkside Strength. 

Each week I released a new video that I also sent to our clients! You’ll notice some of these experts repeat the same thing. Which hopefully makes your clients realize it might be important 😉

Here are a few of the videos on that blog:

Dave Rascoe talked about SLEEP! The hot topic in the industry.

Mike T Nelson and Lance Goyke talked about AM walks

Justin Moore and Mike Baker talked about what kind of training they can do in the gym that will help improve their recovery

For the rest of the videos check out the whole blog on Darkside. You can individually send each video to your clients 🙂

What are a few things you struggle getting your clients to buy into? Have you thought of doing workshops at your gym with guest speakers? Do you have a facebook community group where you share tips and trusted resources? Let me know what you do! I’m always interested in what other trainers are doing.


Until next time 🙂