Increasing Buy-in with a Third Party

You know how your friends and family don’t listen to your advice? Sometimes clients can be the same way.

It can be tough to get clients to believe in concepts like getting more rest, getting better sleep, and working on their movement variability.

Especially when most gyms in town are encouraging the opposite and the mainstream media still glorifies training programs that are similar to the biggest loser.

When you seem to be promoting the opposite of what the rest of the world is saying, it can be a HUGE challenge to get your clients to buy into taking care of themselves.

A few years back I realized that it helped if the information was coming from a third party and not just coming from me. I started finding other experts in the field that were sharing the same beliefs I was trying to share.

Since they were skeptical in what I had to say, I found articles and videos that backed up what I was saying. That’s when I started getting people on board with all the unsexy work that comes with rest and recovery.

I’ve written a few articles you can share with your clients since they are geared towards the general population. All of these articles had to be less than 700 words so the chances of your clients reading them are greater than sending them a 6 page article with terminology they can’t understand.

The first one is about sleep and the importance of regulating your sleep and wake cycle. If you’re looking to achieve results that you’re able to sustain for a lifetime, you’ve got to work on your sleep! Getting a client to stop downplaying the benefits of better sleep quality is getting easier and easier with all the information coming out.

The second article I wrote are for those that keep clocking hours at the gym with little to no results because they’re not focusing enough on recovery.

The third one is about breathing being the secret to pain-free strength training. I wrote this because my target market are scare of lifting weights, have been hurt by personal trainers in the part, or are in some type of pain which makes them believe they’re not capable of getting stronger. Getting someone to buy into lifting weights is not dangerous can be a challenge but it’s my specialty 😉 If we share the same target market, this article is perfect for you!

The last one is about how to find the right gym and the right personal trainer. This one is good for clients to see because unfortunately, a degree or a certification tells you NOTHING about the person’s ability to coach your correctly.

I also put together a compilation of experts talking about recovery over at Darkside Strength. 

Each week I released a new video that I also sent to our clients! You’ll notice some of these experts repeat the same thing. Which hopefully makes your clients realize it might be important 😉

Here are a few of the videos on that blog:

Dave Rascoe talked about SLEEP! The hot topic in the industry.

Mike T Nelson and Lance Goyke talked about AM walks

Justin Moore and Mike Baker talked about what kind of training they can do in the gym that will help improve their recovery

For the rest of the videos check out the whole blog on Darkside. You can individually send each video to your clients 🙂

What are a few things you struggle getting your clients to buy into? Have you thought of doing workshops at your gym with guest speakers? Do you have a facebook community group where you share tips and trusted resources? Let me know what you do! I’m always interested in what other trainers are doing.

 

Until next time 🙂

Lucy

Training Modifications Using the Infrasternal Angle

When I started taking the courses from the Postural Restoration Institute, I started gaining a huge appreciation of the axial skeleton. At the time, I thought I knew a lot about breathing, but after their courses, my understanding of breathing mechanics went to the next level.

I learned that I couldn’t make assumptions about the rest of the body without taking in consideration the rib-cage and respiration.

Visual assessments like watching someone squat, lunge, walk, and move around all had a purpose, but it didn’t help me with individualizing a protocol that would increase my client’s movement variability. And since 80-90% of my clients are post-rehab or in chronic pain, chasing movement variability is a pretty high priority.

When I run my clients through 1-2 breathing activities/correctives/resets/whatever you want to call it, I want them to have a purpose, I want there to be a reason behind it, and I want them to produce a change. The last thing I want is for my client to waste their time doing something that doesn’t get them closer to the results they want.

With that said, I’m kind of obsessed at getting better at choosing the right activities for my clients that produce the biggest change to minimize the amount of time they spend on “breathing exercises”. The better I get at being precise with my exercise selection that faster I progress people to the training floor, and the less coaching I have to do.

Last year, on an exciting Saturday night cuddling with my cats and getting my continuing ed for the week, I watched one of Bill Hartman’s videos on Ifast University where he introduced me to the concept of measuring someone’s infrasternal angle (ISA).

With checking someone’s ISA, you could start making some assumptions of what stage of respiration someone was in, and what exercise selection would get the biggest bang for your buck. Not only what Bill was teaching seemed pretty promising, but as a coach, it was a great assessment that I could quickly do on the training floor. It takes three seconds, you don’t need a table, and you can individualize your client’s training to the next level. I don’t know about you, but my clients pay a lot of money for individualized training.

After watching that video, I was ready to upgrade my clients training, so I started checking people’s ISA.

and here’s a warning, you’re going to fuck it up many times. You’re going to have to practice.

You’re going to test someone’s ISA one day and it’ll be wide as fuck, the next day it’ll be narrow as fuck, and you’ll wonder “how the fuck did I fuck that up?!”.

All these things take practice. When I took my 5th PRI course a couple of years ago, I decided it was time to start implementing their assessment into my eval. I sent out an email to over 150 clients letting them know that Dave and I needed practice, and over the course of two months we went through 80 assessments. We failed many many many times. We over explained the assessment to clients and completely lost them. We didn’t successfully coach a client through the basics and got no results. We failed to make the breathing and assessment meaningful for the client and lost their buy-in.

Through all those fuck ups, we got better. Nowadays, successful movement assessments where I get the outcome the client wants far outweigh my failed ones with little to no results.

If you’re going to start testing someone’s ISA and individualize people’s warm-up and core activities in their training, just be ready to fail many times before you start getting consistent results. Practice on your favorite clients, your family, your staff, and friends before you make it part of your new client eval or clients that don’t like all the weird breathing stuff.

So what is the Infrasternal Angle, and how to do you measure it?

 

I’ll let Zac Cupples explain it to you 

In the following video Bill Hartman gives you an amazing visual on the differences between a narrow and wide ISA

If you want to learn more about it, check out the following debriefs. 

Here are a few quick modifications you can do depending on your findings:

 

Narrow ISA Warm Up: 

Wide ISA Warm-up:

 

What about an Asymmetrical ISA? 
What kind of modifications can you do with these people??

<<<GET YOUR WARM-UP>>>

 

If this was your first time hearing about the ISA, I know this can get confusing.  I’m still trying to wrap my head around it, every time I think I understand it, I learn more about it and realize how much I don’t get it. If it’s your first time hearing cues like exhale, reach, and tuck, get ready to struggle getting clients to do it correctly.  People SUCK at moving.

When it comes down to it, it’s not my knowledge or my understanding on the ISA and respiration that are producing the results. It’s my ability to coach my clients into super basic movements, my ability to progress in all three planes, and going beyond 90/90 and quadruped.

If you’re struggling with the coaching part, start by following people that are extremely good coaches, who are actually practicing on a daily basis, and not camped out online never coaching people in person.

The good news: I know a lot of people that are world class coaches 🙂

Follow these people on social media, bookmark their website, mimic what they’re doing, learn from their coaching, steal their cues, and start getting better results with your clients!

Michelle Boland, Pat Davidson, Justin Moore, Cody Plofke, Zac Cupples, Lance Goyke, Ty Terrell, Doug Kechijan, Mike Baker, Michael Mullin, Mike Robertson, Bill Hartman

more good news: I know of some courses you should think of taking

The Human Matrix with Zac Cupples. This event will teach you EVERYTHING you need to know to be able to assess and coach your client through all of this. You. need. to. go. to. this!

Rethinking The Big Patterns by  Pat Davidson. Let Pat take your knowledge base to the next level. Pat is my favorite person in the industry as of late…mostly because I thrive to be just as honest and blunts as he is.

IFAST University. That’s where I was first introduced to the ISA assessment. I’ve been following these guys since I started training. They’ve always had a huge influence in how I train.

All of the primary courses from the Postural Restoration Institute.

Here are a few quick videos if you want to learn how breathing can affect movement and why you really should think of getting into this whole “breathing” craze: 

 

Maybe you’re on in the industry and you are just interested in all this stuff….You have to check out Bill Hartman’s book ALL GAIN, NO PAIN: The over-40 Man’s Comeback Guide to Rebuild Your Body After Pain, Injury, or Physical Therapy.  (Even if you’re a female or someone under 40, it’s still an amazing book)

 

I hope all of this was helpful <3

Over the next few weeks I’ll be talking about how to coach ALLLL these movements

Until next time 🙂

Lucy